Services

Polling & Opinion-Former Thinktanks

Polling

Polling is an invaluable way of getting a snapshot of public opinion at any one point in time, and because of the many changes taking place every day in the lives of the public these opinions can fluctuate rapidly. Polling is of particular importance during periods such as elections and after breaking news stories as a means to gauge an audience's feelings. The iD Factor polls are regularly picked up by the media and are a trusted source of information on public opinion.

Opinion Former-Thinktanks

Because we have a huge amount of respondent data at our fingertips we have created a group of influencers from varying backgrounds. Access to this group's opinion reveals the thoughts and feelings of those who have the influence to sway public beliefs and judgement. An understanding of these thoughts is invaluable. Our thinktank is made up of key influencers from politics, business, the media, academia, the health sector and beyond.